A GrootLabs product · 01
EastEstate
The real estate CRM that respects the broker's craft. Listings, deals, clients and delivery - in one calm, opinionated command center.
Built for the work
Eight modules.
One conversation.
Each module is small, sharp, and built to disappear into your day. Nothing is bolted on. Everything talks to everything else.
Contacts that remember
Every client interaction, in context, on one timeline.
Listings as a craft
Beautiful property pages your buyers actually open.
Pipeline on rails
Stages tuned to how brokers actually close.
Showings & visits
Schedule, confirm, follow up — automatically.
Docs, signed
Offers, MOUs, agreements — generated and routed.
One inbox
WhatsApp, email, calls — threaded by deal.
Quiet analytics
The numbers that matter, none of the noise.
Portals, on brand
Client portals that look like you, not like SaaS.
The deal, end to end
From first touch to closed.won.
01
Capture
Leads from every channel, deduped and routed.
02
Qualify
AI-assisted scoring tuned for property buyers.
03
Showings
Schedule, route and follow up — automatically.
04
Negotiate
Offers, counter-offers, e-signed in minutes.
05
Close
Compliance, paperwork and handover, on rails.