The Atelier
Asmallstudio
withlongopinions.
Our story
We started GrootLabs because the tools we wanted to use didn't exist yet.
GrootLabs is a small atelier of designers and engineers, headquartered between Bengaluru and Dubai. We build software the way a tailor builds a suit - slowly, with the wearer in the room.
Today we ship two products: EastEstate, a CRM for serious real estate teams, and Josse, a workflow ERP for photo and video studios. Both began as scratches to our own itches. Both stayed close to the people who use them every day.
Principles
Four things we will not compromise.
01
Taste over trend
Designs that look right in five years, not just this quarter.
02
Depth over breadth
Few features, done with conviction.
03
Speed as respect
Fast tools honor the people using them.
04
Ship the boring parts
Onboarding, exports, audit logs. All of it.